Moxy by Marriott, Lille

The Munich-based family office AM ALPHA, which specializes in joint real estate investments with private and institutional investors, has completed the off-market acquisition of the newly opened hotel “Moxy by Marriott” in a high-profile hotel location in the centre of Lille. 

Located on Rue Jean Bart in the outstanding “Cosmopole” district with preserved historical architecture, the world-renowned hotel brand "Moxy by Marriott" fits in just perfectly. A 3* hotel designed by one of Marriott Group's design offices in Paris, it creates a contemporary, unique and enjoyable atmosphere within a prime landmark building. The property offers generous accommodation with 127 rooms and suites over 5,200 m² and is fully pre-let to WALK HOSPITALITY, a Marriott Group franchisee.

The hotel benefits from the excellent strategic location of Lille, with a Eurostar terminal and less than 80 minutes away from Paris, Brussels, and London and their international airports. 
The hotel is in the immediate vicinity of the most famous historical and cultural monuments in Lille, including the Palais des Beaux-Arts (300 m), the Natural History Museum (280 m), the City Hall (400 m, 10 minutes by foot) and the Saint-Sauveur train station (450 m). 

For AM ALPHA, the transaction was a perfect opportunity to implement its counter-cyclical investment approach during a market phase characterised by the impact of the Corona pandemic and the reluctance of many market participants to invest in hotels. 

According to Martin Lemke, Managing Director at AM ALPHA: “Marking our second investment in France within a month this transaction demonstrates our ability to find interesting opportunities in other sectors with a different risk profile not just within the metropoles but also in dominant regional markets. We are convinced that the combination of quality of location, brand and building will deliver sustainable value to our partners. France will continue to be a focus for us and we will actively seek core and value-oriented investments across all sectors.” 

AM ALPHA was supported on the purchase by French notary LNQV, legal advisor Mayer Brown, technical advisor Savills, broker Alex Bolton and tax advisor EY. 

AM ALPHA is a Munich based privately owned real estate family office that focuses on global investments in prime real estate on its own account and in collaboration with family offices, private clients and endowments in Europe and Asia. The company is represented in Europe in all major real estate markets with its own offices. Its Asian operations are headquartered in Singapore, with offices in the gateway cities in the Asia Pacific region. AM ALPHA has also received all necessary licenses from German regulator BaFin acting as a German regulated capital management company (Kapitalverwaltungsgesellschaft – KVG) and Alternative Investment Fund Manager (AIFM). The real estate firm is currently managing a substantial Asia Pacific and European portfolio.